Our Mission

IMG_2860There is a revolution in athleticism and it is happening right now. Can you feel it? There are more people running, more people biking, more people communing with the environment than ever before. 

There are more physically active people today than in the history of mankind. And every day more people want to actively participate in their world. 

imATHLETE is the natural byproduct of this desire to participate. We are the next generation of active living. 

imATHLETE is based on one simple concept: that getting the courage to start exercising is more admirable than whatever number the clock may read at the finish line. Regardless of whether you are winning Olympic medals or just out for a Saturday morning hike, the initial action is the same: you get your butt off the couch and participate. 

We believe that there is an athlete in all of us. You don't have to run fast, swim far, jump high or hike hard to be an athlete. If you care about your fitness, you are an athlete. If you want to be healthy and live an active life, you are an athlete. If you run a 10k and come in dead last, yes, you too are an athlete. 

imATHLETE is all about you. We are a company by athletes like you, for athletes like you. We strive to be the world's most comprehensive resource for information about the athletic activities that are part of your life. We hope to be the world's most effective open marketplace for athletics, connecting your questions with the people that can answer them. imATHLETE is about bringing everybody together - athletes, events, coaches, clubs and communities, all in one place. 

No longer will you have to scour the world for information about the activities you love. No longer will you have to search to find others with similar athletic interests. imATHLETE is here. If you have an athletic question, hopefully we've got your answer. 

Information is inspiration so post what you know and edit what you can. Connect with others and share your world. 

Be an athlete. 

Thanks for your support,



Jeff Matlow

runner. triathlete. father. ceo.